So recently the School of Drama has been doing a lot to try to increase our marketing effort. These days that mostly centers on development of our web page. One of the big steps on the page has been an effort to have photos of recent shows. The feeling was that much of our marketing imagery was getting dated.
The people working on the page have done quite a bit of work and have made great strides. The home page is now a Flash file with some animation and the much sought after recent photos. Here is the photo they chose from last year's production of "Serious Money":
I wonder if that is having precisely the impact we were hoping to get out of new photos? I am conflicted.
Last year we got a message from the university that we should remove a photo from "Wild Party" which featured showgirls in customary showgirl attire because it was offending people at our satellite campus in Qatar. In that case I was one of the first to defend the photo.
I can't imagine how well this picture is going over in Bush's America. So I like it as a political statement. But I wonder if it is doing the recruiting job we want it to do while making that worthwhile political statement.
Let see how long it remains:
4 comments:
so who did the webpage?
~steph
Hmm. Of ALL the great photos of the great shows the School of Drama has produced in recent memory, this photo was chosen to sum up all that is incredible and wonderful about the art being made at CMU? Strikes me as a bit self-indulgent, to say the least, mostly because it's being viewed by visitors completely out of context. People will visit the site and see that photo, with no background information or preparation whatsoever. That's what makes it seem a bit "huh-huh, the photo says cunt!" "huh-huh, dude, you said cunt!" Just my two cents.
Kristin and Matt R. made the website
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