Saturday, August 16, 2008

TV Vertical Integration - A Bad Thing

Project Runway : Slutty, Slutty, Slutty!: "Last night's episode of Project Runway featured special guest star Brooke Shields, who was forced to pimp Lipstick Jungle, a TV show brought to you by NBC Universal, the company that happens to own Bravo. Synergy! The challenge was to design an ensemble for Brooke's character, Wendy, to wear from day to night. The contestants were given dossiers on Wendy because, you know, no one actually watches the damn show. (Last season they had Sarah Jessica Parker, an actual, you know, style icon. Poor Brooke Shields just felt like forced product placement.)"

1 comment:

Anonymous said...

The absolute worst instance of product placement I've ever seen happened on "Eureka" last week. The sheriff gets out of the shower and reaches for his shaving cream, razor and deodorant. The camera then zooms in on a close-up of his hand picking up the stick of Degree Anti-Perspirant for Men and just lingering there for several seconds.

It was jarring and ridiculous and at first I thought the show's producers were actually mocking the concept of product placement but when the first ad break came, guess who was sponsoring the show?